Asian couple wearing green t-shirts walks by the Mekong riverside in Chiang Khan, Thailand. Editorial Stock Photo. Download preview. ID Editorial Extended licenses?
Skip navigation! Story from Street Style. In relationships, some prefer to keep their love on the down low , some proudly smooch in public , and others wear their hearts on their coordinating sleeves. In Western culture, dressing as a couple is usually reserved for Christmas cards and Halloween costumes , and often done ironically at best. But, while this kind of matching does serve as a way to take your romance public, it's not necessarily limited to romantic couples — friends and families have hopped on the bandwagon, too. Of course, we already know how fearless fashion can be in many Asians countries. Kawaii is practically a way of life, and when it comes to Harajuku adornments, more is definitely more.
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In South Korea, relationships are considered an all-consuming affair , complete with celebrations every days, constant social media bragging, and almost-monthly holidays devoted to romance. Indeed, matching outfits have emerged as a popular style for lovestruck millennials in this country of 50 million—particularly in college towns and youthful neighborhoods. Going on a surfing vacation or honeymoon? To outside observers, it might seem odd that young lovers would choose to dress in matching denim jackets or identical mocknecks.